Research conducted by Deva, lists 'environmental credentials' at the top of consumers list when selecting a new shower.
In Deva's research of more than 4,000 consumers, when asked what influenced choosing a new shower 45% chose 'environmental influences' to be most important over its 'look' with 36%, followed by the 'price' of the shower at 17%. Only 2% of those surveyed were unsure which aspect of a new shower purchase was most important.
The Deva sales and marketing manager Claire Stokes, commented that, "The findings of our research represent a real shift in consumer psyche. Just a couple of years ago consumers were wary of eco showers, believing the performance to be inferior to that of a conventional shower and environmental credentials were somewhat further down the wish list."
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